Clelia H.
House: South
Topic: Advertising
Essential Question: What is the most important element in a successful ad campaign?
Showing posts with label Service Learning. Show all posts
Showing posts with label Service Learning. Show all posts

Friday, May 13, 2011

Service Learning

Literal
• 100 Hours Total:


• Diego De La Maza. Ms. Melogno you have his business card, but just incase his email is diego.delamaza@conill.com.


Interpretive
There are so many important things I gained from this experience, but the most important of all is getting a taste of my future career. I got to work with the art directors and copywriters at actually concepting for a new campaign, and that experience was so special to me. It felt like I was actually working there. It was amazingly powerful.



Applied
My internship helped answer my essential question by being able to give me different perspectives on the process of making a campaign. I got to work with the strategic planning team, the media team, accounts, digital production, and creative. All very different departments aiming for different goals, and I was able to combine every departments goals within my essential question answers. Which took a lot of bias out of my project.

Thursday, January 13, 2011

10 Hour Service Learning Check

Conill Advertising.
      www.conill.com

Pretty much, what I've been doing is learning the in's and out's of agency life. How the meetings go, how the work is done. Also I have been helping my Uncle (Saulo) with the projects he is currently working on. For example his personal online portfolio, Toyota, P&G, Crest, and Tide.

I think that the most important thing I've learned so far is really how the process of getting an ad done is - how elongated it really is. I mean, its not just, "here's the idea, do it" and bam its done. You need to include the accounting team, the media team, the creatives, and the production team! Also a traffic person, to regulate all the work being done, and deadlines and such! There's so much to go through before one even start making the actual ad! I would have never guessed! And hopefully soon I will be able to take part in each department instead of just the Production team!