Clelia H.
House: South
Topic: Advertising
Essential Question: What is the most important element in a successful ad campaign?

Thursday, January 13, 2011

10 Hour Service Learning Check

Conill Advertising.
      www.conill.com

Pretty much, what I've been doing is learning the in's and out's of agency life. How the meetings go, how the work is done. Also I have been helping my Uncle (Saulo) with the projects he is currently working on. For example his personal online portfolio, Toyota, P&G, Crest, and Tide.

I think that the most important thing I've learned so far is really how the process of getting an ad done is - how elongated it really is. I mean, its not just, "here's the idea, do it" and bam its done. You need to include the accounting team, the media team, the creatives, and the production team! Also a traffic person, to regulate all the work being done, and deadlines and such! There's so much to go through before one even start making the actual ad! I would have never guessed! And hopefully soon I will be able to take part in each department instead of just the Production team!

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