Clelia H.
House: South
Topic: Advertising
Essential Question: What is the most important element in a successful ad campaign?

Friday, May 13, 2011

Service Learning

Literal
• 100 Hours Total:


• Diego De La Maza. Ms. Melogno you have his business card, but just incase his email is diego.delamaza@conill.com.


Interpretive
There are so many important things I gained from this experience, but the most important of all is getting a taste of my future career. I got to work with the art directors and copywriters at actually concepting for a new campaign, and that experience was so special to me. It felt like I was actually working there. It was amazingly powerful.



Applied
My internship helped answer my essential question by being able to give me different perspectives on the process of making a campaign. I got to work with the strategic planning team, the media team, accounts, digital production, and creative. All very different departments aiming for different goals, and I was able to combine every departments goals within my essential question answers. Which took a lot of bias out of my project.

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