- Based on your experience, what defines a successful ad campaign?
- What are the basic elements needed in a ad campaign?
- How important is execution in an ad?
- How important is concept in an ad?
- Is an emotional connection with the consumer and the ad needed for the campaign to be successful?
- Do you think the budget for traditional media (tv, print, radio) is going to change in the next 5 years?
- Do you think interactive, mobile, or product placement is taking priority in agencies?
- Do you think these answers might change given the different departments in an agency?
- Is there any common ground within the departments when agreeing to whats important to a successful campaign?
- What is the most important element in a successful ad campaign?
Monday, January 17, 2011
Interview 3 Questions
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