1) My first idea is to do a piece for my portfolio. Its one of my ads for my ClawMoney campaign. It's a guerilla campaign. What that means is that its not a commercial or billboard, it's more of an event. So what my idea is, is to have a huge canvas that looks like a lame fashion ad (fake, exaggerated) and it'll say "Make a statement - clawmone.com". Because the people who wear ClawMoney aren't trend followers, they're trend setters. They wear what they want. I'd have that huge canvas and a table full of spray cans so that the people that attend the event can make whichever statement they'd like. I'd have a friend photograph the event so that it becomes part of my portfolio.
2) My second idea is to get a vinyl toy called a munny (http://www.toymania.com/news/images/0805_munny2.jpg), and draw the advertising world on it. Paint it full of logos to represent the power of advertising and branding.
Idea 1 relates to my essential question because it is all my answers at work. I concepted for this brand, I thought of the medium that would suit it best and I'm going to execute it! My second idea relates to my essential question because it is showcasing what the advertising does. It creates a brand, without advertising, no one would know about anything!
Approved
ReplyDeleteI like both - choose one.