1) What is the most important element in an successful ad campaign?
2) Most: In the greatest amount or degree.
Important: Of great significance or value.
Element: A part or aspect of something.
Successful: Accomplishing an aim or purpose.
Ad Campaign: A coordinated series of linked, or alike advertisements.
3) Concept (actual idea of ad) and Ad Medium (TV, interactive, print, radio), and maybe execution (feel and look of final ad).
4) So far my most important source is my teacher (Z Gevorkian) from the Ad class I am taking for my independent task.
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