Clelia H.
House: South
Topic: Advertising
Essential Question: What is the most important element in a successful ad campaign?

Tuesday, September 21, 2010

5 Min. Presentation: Rough Draft

Objective: Students will learn about the different departments in an ad agency.
Procedure:

  1. Introduce myself and my topic choice.
  2. Introduction question(s): Has anyone watched the TV series Mad Men?/ What do you know about advertising?/ What do you know about advertising agencies?
  3. Introduce Departments. (Creative, Production, Accounts, Media)
  4. Briefly explain each department, what they do, and how they interact with each other.
  5. Ask questions to check for understanding: Who would be in charge of getting clients?/ Who would concept for their client?/ Who does the research to find the best possible audience?/ Who makes the final product?
  6. Explain that my end goal of my project is to get into an Art School and start a career in advertising.
Materials/Resources: I'm planning on using a poster, or if possible a digital poster (*projected) of the departments.

1 comment:

  1. Too broad. Why not talk about a specific advertising incident in history?

    ReplyDelete